In 2019, the DFA NYU freedge was revived for student and faculty use outside the makerspace.
A completely different freedge altogether. The transparent door allowed people to more easily see what was inside. Accompanying the freedge was a rack where people could place non-perishables.
Over the ’19-’20 semesters, the freedge took strides, hosting decorating and other events, developing and prototyping a variety of labelling systems, and partnering and informing other clubs of the freedge’s existence; minimizing food waste and maximizing the freedge when clubs meet up and have leftover food.
On social media, the freedge would post updates whenever food is available.
Behind this is a foundation from primary and secondary research; interviewing potential users and those with experience when it comes to food waste.
The freedge also hosted a logo-making competition and now, in the fall 2020 semester, we find ourselves with a new brand.
2020 – pre-pandemic
Prior to the pandemic, the freedge team wanted to develop better consideration and connection to users of the freedge. With this in mind, the team decided to be more considerate of food allergies when it comes to labelling as well as providing the community with reassurance in terms of cleaning by posting a cleaning schedule that allows users to feel more connected to the team.
2020 – pandemic-mode
The pandemic caused for a rise in food insecurity; however, this also poses a challenge for the freedge and the freedge team because most of them do not have access to the freedge and cannot monitor and maintain it.
The Fall 2020 semester is then focused on research on process, outreach, and on social media marketing. The team is currently looking into alternatives such as dry food pantries or volunteering our help to already existing organizations. On the social media front, the freedge team is establishing connections to similar operations by cross-promotion and is establishing a base of followers by connecting to the community, providing facts about food insecurity and tips on reducing food waste.
This required us to get our social media platforms in line and update them according to the new brand. Alongside this is the revival of the freedge website as we progress and make changes.
Our instagram page can be found here.
And our facebook page can be found here.